- Social Sound Report
- Posts
- a roundup of all the trending audio this week
a roundup of all the trending audio this week
trending audios and songs curated just for you
Mackenzie Taylor
September 05, 2025
Table of Contents
For Creators on Instagram
These are the current sounds and songs making the rounds on Instagram this week. If you’re a content creator or a normie (hi, it me!) and want to make a cute Reel with a trending sound, these are the ones to use.
Brands + Businesses Beware: These songs could get you in trouble if you use them. Depending on how your account is set up on Instagram, you might not even have the option to use these sounds.
This new Sabrina Carpenter song is catching on fast. Use it to call out myths, annoying habits, or ideas you’re ready to wave goodbye to dramatically.
How it works:
Film yourself looking into the camera, lip syncing “GOODBYE!” with sass. Overlay text about the thing you’re done with, like bad takes, annoying trends, or industry myths, and keep the delivery cheeky.
Who the trend is best for: Creators, influencers, small biz owners, and anyone who wants to give something the boot with personality.
This one is warm and wholesome. People are using it as a love letter to the people, pets, places, and routines that make life feel sweet.
How it works:
Grab some sweet footage or photos (b-roll works great too!) and overlay them with this audio. Use text to guide your audience through what you love and why.
Who the trend is best for: Lifestyle creators, families, couples, pet parents, small biz with heart.
This one's not going anywhere anytime soon! And, honestly? I get why. It’s a cheeky way to justify your go-to feel-good habit.
How it works:
Start with a statement: “The answer to all my problems probably isn’t X…” followed by a second screen showing you doing X anyway. Could be online shopping, booking a trip, another espresso … you get it!
Who the trend is best for: Literally anyone. Lifestyle, travel, food, fashion—go off.
Specialty pro tip: Make sure your second clip hits right on the beat for that comedic timing.
This is the ultimate tea-spilling setup. Someone says, “I need to tell you something juicy,” and the other person drops into a seat IMMEDIATELY.
How it works:
Film yourself saying the first line, then cut to someone dramatically sitting wherever they are. Sidewalk? Bathroom floor? Random bench? The more absurd, the better.
Who the trend is best for: Content creators, friend groups, meme pages, lifestyle Reels.
For Brands + Businesses on Instagram
The current trending audio and sounds that anyone on Instagram can use. Yes, all songs and sounds below are safe for brands and businesses. I’m not here to put anyone into Instagram jail.
This sound of puppies whimpering is being hilariously misused to dramatic effect. Instead of finding puppies in a corner, the camera pans to a lone pint, a purse, a tray of fries—anything someone “abandoned” that you have to save. Obviously.
How it works:
Start by filming yourself or someone else walking over to “check out” what’s been left in the corner. Let the suspense build. Then, turn to reveal the dramatic abandoned item (bonus points if it’s food or a drink). The more serious you act about it, the funnier it is.
Who the trend is best for:
Bars, restaurants, cafés, and any biz that deals with food or drink.
Yep, it’s that audio again and just in time for fall! "SeptemBAR, OctoBAR…" People are using it to showcase a bar crawl, fav cocktails, etc!
How it works:
Record clips of cocktails being poured, people clinking glasses, happy hour vibes, the works. That’s it. That’s the full trend.
Who the trend is best for:
Bars (duh), restaurants, event spaces, and lifestyle creators.
Pro tips:
Add a caption encouraging people to tag their bar bestie or save the spot for later.
The classic “final answer?” tension is trending. You present a question on screen, then offer 4 answers: each one more ridiculous than the last. It’s relatable and a great format for some light sarcasm.
How it works:
Open with your question in text. Then appear on screen in deep thought as the ticking noise plays. Display your four answer choices with letters A–D. Zoom in slightly as you pretend to “choose” your final answer.
Who the trend is best for:
Brands with a humorous side, coaches, content creators, service-based businesses.
The girlies are READY for fall and this sound is the anthem. “I love autumn” plays over cozy clips of PSLs, chunky sweaters, boots, leaves, and general autumnal bliss.
How it works:
Grab your most aesthetic fall content, like warm lighting, cozy cafés, foliage, and transitional fits, and stack them back to back.
Who the trend is best for:
Fashion brands, coffee shops, lifestyle bloggers, cozy girl content creators.
This sound starts with a question and people are answering by showing off their pets living the absolute dream: sleeping, sunbathing, lounging like they pay rent.
How it works:
Start with the question and then immediately cut to your pet (or yourself) doing absolutely nothing, preferably in a hilarious or enviable setting. Lying poolside? Reading with a coffee? Tick, tick.
Who the trend is best for:
Pet brands, lifestyle creators, cafes, wellness brands, travel creators.
Pro tips:
No pet? No problem. Use the trend to highlight your “soft life” moments or self-care days.
This one’s just heating up, and it’s already hilarious. It’s the perfect sound to call out something totally wrong (but said with confidence). Lip sync “you are incorrect” to the camera while your on-screen text does the heavy lifting.
How it works:
Film yourself lip-syncing the audio while text appears above, calling out the wrong information. Could be serious or totally unserious (whatever you want!).
Who the trend is best for:
Anyone with niche knowledge, myth busters, creators with a hot take.
Pro tips:
If you’ve ever wanted to politely roast a bad opinion, this is the sound for it.
THE most relatable sound on the app right now. The “I don’t” response to balancing it all is being used by creators to show the chaos of daily life in a funny but honest way.
How it works:
Film clips of everything you do in a day: working, content creation, errands, workouts, etc. Add the sound and throw on captions or a voiceover to highlight the ridiculousness of it all. End with the line “I don’t.”
Who the trend is best for:
Entrepreneurs, creators, busy brands, anyone who’s wearing 20 hats.
For Creators on TikTok
@talksocialtome_ Sure, Jan!!!!!! #socialmediameme #socialmediatrends #trendingaudio #trendingsound
This iconic Sabrina Carpenter line, “Oh boy!” is still everywhere, and honestly, it’s the perfect lip-sync when someone hits you with the most out-of-pocket take of the day. Eye roll included.
How it works:
Start with a blank stare or deadpan face as you lip-sync “oh boy!” Add text on the screen explaining the ridiculous thing someone said. Example: “When someone asks if you actually work or just post TikToks.”
Who the trend is best for:
Content creators, freelancers, social media managers, anyone with a sassy brand tone.
@georgia.barratt Replying to @Chantelle Fen had to do this transition again cos the first one slapped so hard 💅🏼#fyp #bodies #transition
This audio is legit taking over my FYP. People are using it as a high-impact, high-drama transition sound, especially for glow-ups. Makeup, outfits, home décor, hair flips. The whole production.
How it works:
Start with a simple clip of your “before,” messy room, no makeup, a bare space, whatever works. When the sound “HER!” plays, show a short clip of the transition, before returning to the before. Then, when the beat drops, switch to your transformation moment: the outfit reveal, final look, finished product.
Who the trend is best for:
Beauty creators, interior designers, stylists, anyone with a satisfying before-and-after.
@natallyanicole Like lets go girl, what you waiting on?? #Ulta #matcha #blackgirlfollowtrain #blackgirlmakeup #selfcarefinds
This sound is literally someone saying “yeah, yeah, yeah” and that’s it. But it’s everywhere because people are turning it into a list of things they’re always saying yes to. It’s simple, funny, and super versatile.
How it works:
Put a few questions or prompts on the screen, one after the other. Things you know you’re saying yes to no matter what. Example: “Wanna get coffee?” “Wanna go shopping?” “Wanna spend your rent money on skincare?” Then lip-sync the yeahs with confidence.
Who the trend is best for:
Lifestyle creators, beauty brands, fashion accounts, relatable queens.
For Brands + Businesses on TikTok
@talksocialtome_ HOP NOW! This trend is starting to take off and is such a fun one to participate in! #socialmediamarketing #trendingaudio #trendingsounds
It’s Keke Palmer, it’s wholesome, and it’s going viral. This sound is blowing up as a sweet (and slightly unhinged) way to show your immediate obsession with someone (or something!) you’ve just met that gets you.
How it works:
Film yourself lip-syncing the audio with total sincerity. Add on-screen text about the thing or person you’ve fallen for, e.g. “POV: you meet someone who also thinks water signs are the most emotionally manipulative.” You get it.
Who the trend is best for:
Brands with personality, lifestyle creators, bars/cafes meeting their ideal customer, or anyone who loves a funny little obsessive moment.
@talksocialtome_ What do you mean 5 hours have gone by?! #socialmediamarketing #socialmediamanager #socialmediameme
Beyoncé said, “When I work, I don’t eat,” and now it’s everyone’s favorite new way to show how intense (or tragic) work days can get. This one is perfect for both genuine hustle energy or tongue-in-cheek.
How it works:
Use clips of yourself working non-stop—either super focused and productive (hello entrepreneurs and creatives!) or totally overwhelmed and chaotic (hi to all my retail, service industry, and corporate peeps!). Bonus points if you add timestamps or captions showing how long you’ve gone without food or a break.
Who the trend is best for:
Anyone, truly. This is gold for creators, freelancers, moms, hospitality workers, or anyone who knows the grind.
@rocksareold @carrington<3
“You didn’t text me!” — the most relatable line ever. This sound is all about faux outrage when you technically knew you weren’t going, but still want to be included.
How it works:
Lip sync the dramatic lines with text that calls out your FOMO. “When my coworker didn’t ask if I wanted coffee … even though I told her I was on a juice cleanse.”
Who the trend is best for:
Great for brands that want to show personality, office humor, social media managers, or any biz that thrives on sass and drama.
This is the sound for when a conversation goes completely off the rails. Whether you're trying to explain yourself or someone else is spiraling, the weird energy is unmatched.
How it works:
Start with a situation that begins normal and quickly devolves into madness, like explaining a weird customer interaction, an HR nightmare, or your own overthinking. Add “when I try to explain XYZ…” to set it up.
Who the trend is best for:
Service-based businesses, chaotic brand accounts, creators with a sense of humor, or anyone who thrives on awkward energy.
Other Trends to Try!!
Question for You 👀
We’re circling back to basics, and guess what? It works! This trend is gaining traction because it’s incredibly simple and effective for boosting engagement. It’s literally just … asking your audience a question. That’s it.
How it works:
Look straight into the camera and ask a question. That’s all. No music, no fancy transitions, no over-the-top edits. Just a direct, honest question.
It can be existential:
“If you had 6 hours to live, what would you do?”
Or playful:
“If you had to delete every app except one—what are you keeping?”
Or niche-related:
“What’s the one product you’d bring if you were stranded on a desert island?”
Who it’s great for:
Literally EVERYONE. Creators, businesses, educators, and brands that want community input.
Pro tip:
Reply to comments with video responses to keep the convo going (and double your content output).
Horizontal Video
Yep, horizontal video is officially making a comeback, and it’s low-key disrupting the scroll. On platforms dominated by vertical content, turning your camera sideways makes people pause and pay attention. Plus, it just feels a little cinematic, doesn’t it?
How to do it:
Film your Reel or TikTok horizontally. It works best if you’re capturing something wide (a table full of cocktails, a friend group, a wide scenic shot, etc.). But you can also use it to play with how people interact with your content. Want them to tilt their heads? Turn their phones? You’ve got them now.
Who it’s great for:
Food creators, travel and lifestyle influencers, and business owners showing behind-the-scenes setups or full spaces. Honestly, anyone who wants to interrupt the scroll with something unexpected.
Pro tip:
Add text that requires someone to rotate their phone to read it. Instant engagement booster.
Extras!!
Find your next winning ad creative in seconds with AI
Most platforms push you to make thousands of ads. Kojo helps you make better ones. We turn your social data into proven ideas, predict which will perform, and send them to real human creators in seconds. Less waste, more certainty, and ads that actually work.