- Social Sound Report
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- it's time to hop on these trending audios
it's time to hop on these trending audios
trending audios and songs curated just for you
Table of Contents
For Creators on Instagram
These are the current sounds and songs making the rounds on Instagram this week. If you’re a content creator or a normie (hi, it me!) and want to make a cute Reel with a trending sound, these are the ones to use.
Brands + Businesses Beware: These songs can get you in trouble if you use them. Depending on how your account is set up on Instagram, you might not even have the option to use these sounds.

HOP NOW 👀
I see this audio going around a lot for pets, but I think it can be done really well for creators, as well. Point out something that someone tries to judge you for that they do themselves, AKA: hypocrisy! We all love to see it.
How it works: Use B-roll or look into the camera with a confused face. Write text over the top where you’re pointing out the hypocrisy: “When your friend says you shouldn’t have another coffee, but you know she’s had 3 already.”
Great for: Anyone
I just want to say this song is a TUNE, and I’m so glad it’s taking off. I love how creative everyone is being with this trending audio. From OOTDs to day-in-the-life to showing off products and services. It really can be used for almost anything!
How it works: During the beat at the beginning, use 1-second clips of different scenes. This could be different outfits, food, things during your day, etc. You can then add longer clips throughout the rest of the video that relate to those initial quick scenes to create a cohesive and engaging flow.
Great for: OOTDs, vlogs, sport action shots
I love that Run DMC has a song trending right now. What a throwback! It’s a fun, catchy tune that can be used in a variety of different ways.
How it works: Swipe your hand in front of the camera. Each time you swipe, something new will appear: a new outfit, a new location, a new cocktail, etc. When you step back, you reveal different elements of the items. Ex: You’re showing off different outfits you wore each week. With each swipe, it’s a new outfit. When you pull back, you show a close-up of a shoe, your trousers, your watch, etc.
Great for: OOTDs, travel locations, before and after content
A perfect summertime song. That’s it. That’s the whole thing.
How it works: Use this audio as the backdrop for your summer visuals. Whether you’re documenting a beach day, a road trip, your go-to warm-weather outfit, or just golden hour in your backyard, this song will set the tone. It doesn’t need to follow a strict format! Align your clips with the rhythm, and that’s it.
Great for: Travel vlogs, beach content, summer OOTDs
For Brands + Businesses on Instagram
The current trending audio and sounds that anyone on Instagram can use. Yes, all songs and sounds below are safe for brands and businesses. I’m not here to put anyone into Instagram jail.

HOP NOW 👀
Exactly what the title says: Use this sound to showcase something that makes you feel carefree.
How it works: Layer this sound over clips of something that makes you feel carefree. There's no real structure. Show yourself enjoying a simple moment. It could be sipping a morning coffee, wandering through a museum, playing with your pets, or yes, even frolicking around in the woods (apparently some people do love that)
Great for: Lifestyle content, solo dates, day-in-the-life, romanticizing your everyday
This audio is really taking off! It has a laid-back yet edgy vibe, so it makes everyday footage feel cooler and more intentional. You know, exactly what we’re all trying to be.
How it works: Whether you're filming your outfit, a behind-the-scenes look at your work, or a day-in-the-life reel, add this audio to make the content more fun and interesting. Plus, the beat gives natural cues for subtle scene changes or pacing edits.
Great for: OOTD or GRWM reels, aesthetic b-roll, day-in-the-life, behind-the-scenes business content
This audio is really taking off at the moment. And the best part? It’s easy to use, no matter what your Instagram content is about.
How it works: This trend uses a seemingly hesitant phrase, "I could be wrong, but...", as a setup to confidently express an opinion or suggestion. The person will act as if they are uncertain, but then confidently say their opinion, which shows you know exactly what you're talking about. It’s a great way to share your opinion, give a recommendation, or call something out, all with a playful wink.
Great for: Sharing hot takes or unpopular opinions, offering quick tips or advice, pointing out industry trends
This audio is currently making the rounds, and I suggest you hop on it now!
How it works: This trend uses a quick, visually appealing transformation to grab attention. It typically starts with a 3-2-1 countdown, building anticipation for a reveal that happens on a music beat drop. The transformation can involve anything from a change in outfit or appearance to a product demonstration, a before-and-after of a service, or the stages of a process.
Great for: OOTD, makeup tutorials, before-and-after renovations, restaurants with food reveals, product launches
NEW 🔥
This sound can be used on top of any type of video. It’s great to use if you have B-roll to use up, a talking straight to camera video, or anything in between.
How it works: There’s no strict format for this trend, which is what makes it so useful. Creators are layering the audio over everything from candid behind-the-scenes clips to polished outfit videos, daily routines, or even talking head content. The upbeat tone of the audio naturally enhances the visual story, making it feel authentic and joyful. It’s especially effective when paired with moments that show personality, connection, or subtle movement.
Great for: Showing off your space, product walkthroughs, restaurant, cafe, or hospitality vibe
This song feels like what Fridays and summer feel like. It’s a bop, and that’s the exact feeling you need to bring to your Reel when you use this audio!
How it works: Pair this audio with visuals that feel joyful, expressive, or just plain cool. But be sure to match the rhythm and lean into the mood. Show off your outfits. Show off something you love doing. Dance around. Drink some cocktails. Whatever it is, show it off.
Great for: OOTD, restaurants showing new cocktails or food content
TAKING OFF 🚀
I feel like this DJ duo always has a remix that goes viral a few times a month! This audio just started taking off this past week.
How it works: This remix pairs perfectly with fast-paced edits, movement, or storytelling. It’s most often used as a backdrop for aesthetic b-roll, travel snippets, gym sessions, or even face-to-camera moments where you’re vibing, talking, or just going about your day.
Great for: Talking-to-camera content, Behind-the-scenes looks for businesses, B-roll
This trend never goes out of style because it’s relatable, funny, and always hits. It’s all about showing the difference between the polished, pitch-perfect version of life and the messy, chaotic reality behind the scenes.
How it works: When Adele starts singing her version of “Hello!,” you show off the aesthetic, dream-like version of something. When the other “hello” comes in, you show off the reality.
Great for: Travel vlogs, renovation videos, fitness content
For Creators on TikTok

HOP NOW 👀
Everyone and their mother is using this audio to create lists of things they consider propaganda, and we, as consumers, are being lied to!
How it works: Use the audio as you list (on-screen) all the things you consider “propaganda,” AKA overhyped, unrealistic, or just not for you. Think trends, routines, expectations, or products that get way too much credit. The humor comes from your delivery and how relatable (or unhinged) your list is.
Film yourself straight to camera or over b-roll while the list appears as text—either rapid fire or one by one.
Great for: absolutely everyone, I want everyone to share the propaganda they aren’t falling for!!
HOT 🔥
The trend is all about saying something that's exactly six syllables long—and timing it perfectly to the beat drop.
How it works: You deliver a six-syllable phrase right as the beat hits (Ex: “Please be in my TikTok”). The magic is in the timing and the tone, so keep it casual or deadpan for extra comedic effect. Some creators are speaking directly to someone (like a friend, partner, or audience), while others use it for internal thoughts or hot takes.
For Brands + Businesses on TikTok

HOP NOW 👀
This audio is catchy, upbeat, and effortlessly cool. It doesn’t follow a specific trend or format, which is exactly what makes it so easy to use.
How to use: Use this as a background track to elevate your visuals. There’s no specific structure or storytelling required. Just sync your clips to the beat or let the vibe carry the edit. It's perfect for filling in content gaps, refreshing evergreen footage, or pairing with soft calls to action.
Great for: Talking to camera, product shots and service previews, behind-the-scenes, b-roll content, soft launches, store walkthroughs, or workspace tours
This audio is blowing up because it perfectly captures the sound of zoning out. It’s funny, relatable, and easily versatile.
How it works: Use this audio to act out the exact moment your brain checks out. It usually starts with a visual cue (like someone talking … duh), then cuts to you with this song playing in your head. Fully distracted, daydreaming, or spiraling into chaos. You can show the actual distracting thoughts on screen or just vibe with the audio. Whatever your preference!
Great for: POVs “This is what I hear when…”, zoning out mid-work day, customers talking to you
HOT 🔥
This audio is all drama, all chaos. People are using it to ask others in their industry and niche to share their most unhinged moments.
How it works: Use this sound and, over B-roll or you looking directly at the camera, ask your audience what their most unhinged moments are. Ex: “What is the most unhinged thing you have ever done in the service industry? I’m not talking spitting in a milkshake. I want the worst things you’ve ever done.”
Great for: Dating stories, hospitality industry, everyone and anyone who is a human trying to do it for the plot!
TAKING OFF 🚀
I feel like this sound takes off every few months under a different creator. The dramatic line, “That was rude. That was really fucking rude,” is perfect for calling out moments where someone (or life!!) did you dirty. It works whether you’re being sarcastic, funny, or dead serious.
How it works: Overlay the audio on a clip or text describing something that was genuinely rude, hilariously petty, or unexpectedly savage. The format usually includes a calm setup followed by the audio drop for comedic or dramatic effect.
Great for: Petty relationship stories, customer service horror stories
This sound is making the rounds for its bold delivery and dramatic tone. It’s being used by creators to call out trends, behaviors, or obsessions that everyone else seems to fall for—but you see right through it.
How it works: The audio starts with a dramatic declaration: “You are under spells, people!” making it the perfect setup for a moment of judgment and truth-telling (!!). Use it to call out something you find overrated, cringey, or just plain confusing that others seem to worship (so many things come to my mind) by adding a text overlay of the thing you find overrated.
Great for: Industry-specific callouts
This audio is blowing up for its blunt, hilarious tone. It’s perfect for calling out overexplaining, dramatic replies, or just those moments when someone takes a simple question way too far.
How it works: Start off by asking someone if they want to drink, and cut to them about to start a long-winded explanation on why they shouldn’t. You’ll then hand over a cocktail and say, “I don’t need a whole life story.” You can use it to act out conversations, make fun of yourself (or customers), or highlight ridiculous overthinking.
Great for: Retail staff venting, bartendars poking fun at people who can’t decide on a drink